PGDM in Mass Communication (Advertising & Public relations)

Mass Communication includes academic study of the ways organization or people relay information to a large audience, instantaneously. This requires some sort of media like- newspapers, television or internet. Basically, media experts convey information across different mass media. Mass communication also studies its impact on viewers, readers and listeners and its effect on their social life.
Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication..

Why Mass Communication Advertising & Public Relations?

This is where you combine strategy and creativity. Art and analysis. Branding and social media. All to push boundaries in one of three dynamic fields: Mass Communication, Advertising or Public Relations.

Each concentration gives you a rock-solid foundation and flexible course options preparing you for the hottest emerging career opportunities. You’ll learn from top professionals and leaders in communication research. You’ll also develop habits and techniques to continue building on that base. So your education and leadership skills will keep you ahead of the curve.

If you crave action, the Advertising and Public Relations concentrations evolve at warp speed. You’ll learn how to build brands and change attitudes at the intersection of pop culture and commerce.

Course StructureStudents EligibilityFeesCareer Opportunities
Ist year course structure
Trimester I
MC-M101 Principles & Practice of Management
MC-M102 Introduction to modes of comm
MC-M103 Business Communication
MC-M104 Introduction to mass comm
MC-M105 Introduction to PR
MC-M106 Marketing Management– I
Trimester II
MC-M201 Desktop Publishing
MC-M202 Journalistic reporting and editing
MC-M203 Audio visual communication
MC-M204 Operations Management
MC-M205 Language and Soft skills
MC-M206 Organisational Behaviour
Trimester III
MC-M301 Pinciples of Journalism-II
MC-M302 Human Resource Management
MC-M303 Introduction to Advertising-II
MC-M304 Marketing Management– II
MC-M305 Advertising design and principles
MC-M306 Business & Company Laws
IInd year course structure
Trimester IV
MC-A401 Business Policyand Stategic Mgmt.
MC-A402 Theories and Tools of Public Relations
MC-A403 Adv. Industry – I
MC-A404 Flash and Web Advertising-I
MC-A405 Camera Basics and Video Editing-I
MC-A406 Brand Communication and Marketing-I
Trimester V
MC-A501 Mangement Control System
MC-A502 Web Journalism
MC-A503 Media Planning and Media management
MC-A504 Marketing Communication
MC-A505 Communication Research Methodology
MC-A506 Project (Content Evaluation)
Trimester VI
MC-A601 Business ethics and Corporate Governance
MC-A602 Entrepreneurship Development & Proj. Mgmt.
MC-A603 Copywriting and Legal Aspects of Advertising
MC-A604 Advertising Agencies
MC-A605 Brand Communication and Marketing- II
MC-A606 Project (Submission and viva)
Candidates with minimum 50% marks in graduation (45% for reserved categories) from recognized university and with a valid score in national level entrance tests CAT/ MAT/ XAT/ ATMA/ CMAT are eligible to apply (all such exams shall be treated at par) enabling the candidate to appear for GD-PI process directly.

Candidates appearing for the final year degree examination up to June 2015 can also apply. Such candidates, whose final year degree result is not declared at the time of admission will be admitted provisionally after submitting a bonafide certificate from the Head of the Institution stating that he /she is a regular student. The admission of such a candidate will be confirmed only if he/she provides a proof of passing the final year degree examination with minimum 50% marks by 31 August, 2015

Rs. 3,50,000/- for two years program
    Mass Advertising or Public Relations course is designed to prepare students to work in advertising in agencies, media companies, and other marketing communications organizations. Some will be prepared for doctoral-level studies. All students must take courses that provide a broad understanding of the advertising industry and of the role of communication in contemporary society. Additionally, they will focus on developing advertising campaigns and research skills. Students may pursue a thesis track that will prepare students for careers in marketing research or education.