Post Graduate Diploma ( PGDM ) in Event Management

In the last 10 to 15 years, there has been enormous growth in the event management business. This is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies, and for any business meeting or social occasion that someone can think up, an event management team can be called in to organize it. Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.

Who should study for Event Management

Post graduate Diploma in Event management or PG Diploma in Event Management Course should be studied by an individual who has or wants to develop following qualities:
  • To pursue his/her career in event management & event organizing
  • Knowledge of market research
  • Interpersonal/Coordinating Skill.
  • Excellent communicator.
  • Motivational skill to motivate customer
Course StructureStudents EligibilityFeesCareer Opportunities
Ist year course structure
Trimester I
101 Principles & Practice of Management
102 Management Accounting & Control -I
103 Business Communications
104 IT skills and E commerce
105 Event Mgmt. I
106 Marketing Management– I


Trimester II
201 Financial Managemen
202 Indain Economic Environment (macro)
203 Management Accounting & control -II
204 Operation Management
205 Event Mgmt. II
206 Organisation Behaviour

Trimester III
301 Finance Management-II
302 Human Resource Management
303 Event Marketing and Advertising
304 Marketing Management– II
305 Advertising design and principles
306 Business & Company Laws
IInd year course structure
Trimester IV
401 Business Policy and Stategic Mgmt.
402 Theories and Tools of Public Relations
403 Adv. Industry – I
404 Media Planning
405 Event Leadership and Communication
406 Brand Communication and Marketing-I
Trimester V
501 Event Safety and Security
502 Marketing Communication
503 Management Control System
504 Media Planning and Media management
505 Account Planning and Production
506 Project (Content Evaluation)
Trimester VI
601 Advertising Agencies
602 Business ethics and Corporate Governance
603 Entrepreneurship Development & Proj. Mgmt
604 Culture and entertainment
605 Project (Submission and viva)
606 Budgeting and costing of Events
Candidates with minimum 50% marks in graduation (45% for reserved categories) from recognized university and with a valid score in national level entrance tests CAT/ MAT/ XAT/ ATMA/ CMAT are eligible to apply (all such exams shall be treated at par) enabling the candidate to appear for GD-PI process directly.

Candidates appearing for the final year degree examination up to June 2015 can also apply. Such candidates, whose final year degree result is not declared at the time of admission will be admitted provisionally after submitting a bonafide certificate from the Head of the Institution stating that he /she is a regular student. The admission of such a candidate will be confirmed only if he/she provides a proof of passing the final year degree examination with minimum 50% marks by 31 August, 2015

Rs. 3,50,000/- for two years program
  • As Event manager in following sectors,
  • Corporate Houses
  • Star Hotels / Resorts / Clubs
  • News Paper Ind. (Print Media)
  • Radio Stations
  • Advertising Agencies
  • Shopping Malls
  • Super Markets
  • PR Agencies
  • T.V. Channels
  • Media Houses (Publications)