PGDM in Marketing Management

Marketing Management course comprises of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customer’s needs and desires and then be able to translate those needs in the communication of your marketing strategy. That marketing communication can be done in several ways that is why a career in marketing management course opens several doors as a profession.

Who should study for PG Diploma in Marketing Management

Post graduate Diploma in Marketing management or PG Diploma in Marketing Management Course should be studied by an individual who has or wants to develop following qualities:
  • To pursue his/her career in Marketing & Sales
  • Knowledge of Consumer behavior.
  • Knowledge of market & competitors.
  • Interpersonal/Coordinating Skill.
  • Excellent communicator.
  • Motivational skill to motivate sales team.
Course StructureStudents EligibilityFeesCareer Opportunities
Ist year course structure
Trimester I
101 Principles & Practice of Management
102 Management Accounting & Control -I
103 Business Communications
104 IT skills and E commerce
105 Event Mgmt. I
106 Marketing Management– I
Trimester II
201 Financial Managemen
202 Indain Economic Environment (macro)
203 Management Accounting & control -II
204 Operation Management
205 Event Mgmt. II
206 Organisation Behaviour

Trimester III
301 Finance Management-II
302 Human Resource Management
303 Event Marketing and Advertising
304 Marketing Management– II
305 Advertising design and principles
306 Business & Company Laws
IInd year course structure
Trimester IV
401 Business Policies & Strategic Management
402 Consumer Behaviour
403 Sales and Distribution
404 Integrated Marketing Communication
Trimester V
501 Management Control Systems
502 Advanced Marketing Research
503 Rural Marketing
504 Strategic Product and Brand
505 Summer Project Content Evaluation
Trimester VI
601 International Marketing
602 Services Marketing
603 Strategic Marketing
604 Customer Relationship Management
Candidates with minimum 50% marks in graduation (45% for reserved categories) from recognized university and with a valid score in national level entrance tests CAT/ MAT/ XAT/ ATMA/ CMAT are eligible to apply (all such exams shall be treated at par) enabling the candidate to appear for GD-PI process directly.

Candidates appearing for the final year degree examination up to June 2015 can also apply. Such candidates, whose final year degree result is not declared at the time of admission will be admitted provisionally after submitting a bonafide certificate from the Head of the Institution stating that he /she is a regular student. The admission of such a candidate will be confirmed only if he/she provides a proof of passing the final year degree examination with minimum 50% marks by 31 August, 2015

Rs. 3,50,000/- for two years program
  • Advertising Manager
  • Advertising Sales Director
  • Account Executive
  • Account Coordinator
  • Media Director
  • Media Coordinator
  • Media Buyer
  • Brand Manager
  • Product Manager
  • Product Development Manager
  • Market Research Director
  • Market Research Manager