PGDM in Mass Communication (Film Making)

Mass Communication is a study in which group of people or organization transfer information or message through a channel of communication to a large populace at the same time. Channels of communication usually include Internet or television, radio and print media like newspapers, book publishing and magazines. Information and message are basically conveyed by professional communicators and it differs from interpersonal communication and organization communication. This sort of communication focuses more on single source information transmission to a large group of people. The chief concern of mass communication is to monitor the effect of content of mass communication on opinion, attitude, emotions and behavior of the people receiving the information.

Film making is a course designed by VGBS, college in Pune, to prepare students for the competitive video and film industries. Students follow individualized film projects from conceptualization to exhibition. This vigorous course will familiarize students with the roles of producer, director, camera operator, sound mixer, and editor. Students will be required to generate documentary ideas in small groups and conduct a professional ” pitch ” before a committee (faculty and/or school board). Top pitch ideas will be selected and made into films. In preproduction, students will work in the community and classroom to prepare for the shoot. In production, students will be in the field collecting footage. In postproduction, the footage will be logged, edited, and evaluated. Students will make professional looking DVD interactive menus and covers. Publicity press kits will be assembled (production stills, press releases, biographies). Students will have the opportunity to submit their work to various film festivals and local venues.

Course StructureStudents EligibilityFeesCareer Opportunities
Ist year course structure
Trimester I
MC-M101 Principles & Practice of Management
MC-M102 Introduction to modes of comm
MC-M103 Business Communication
MC-M104 Introduction to mass comm
MC-M105 Introduction to PR
MC-M106 Marketing Management– I
Trimester II
MC-M201 Desktop Publishing
MC-M202 Journalistic reporting and editing
MC-M203 Audio visual communication
MC-M204 Operations Management
MC-M205 Language and Soft skills
MC-M206 Organisational Behaviour
Trimester III
MC-M301 Pinciples of Journalism-II
MC-M302 Human Resource Management
MC-M303 Introduction to Advertising-II
MC-M304 Marketing Management– II
MC-M305 Advertising design and principles
MC-M306 Business & Company Laws
IInd year course structure
Trimester IV
MC-F401 Business Policy and Strategic Mgmt.
MC-F402 Introduction to Pre Production
MC-F403 Still Photography
MC-F404 Script and screenplay writing project
MC-F405 Camera Basics and Video Editing-I
MC-F406 Brand Communication and Marketing-I
Trimester V
MC-F501 Management Control System
MC-F502 Introduction to Film medium
MC-F503 Introduction to Post Production
MC-F504 Media Planning and Media management
MC-F505 Camera Basics and Video Editing- II
MC-F506 Project (Content Evaluation)
Trimester VI
MC-F601 Business ethics and Corporate Governance
MC-F602 Entrepreneurship Development & Proj. Mgmt.
MC-F603 Video and sound Recording
MC-F604 Art Direction Techniques
MC-F605 Visual Language and Screen Writing
MC-F606 Project (Submission and viva)
Candidates with minimum 50% marks in graduation (45% for reserved categories) from recognized university and with a valid score in national level entrance tests CAT/ MAT/ XAT/ ATMA/ CMAT are eligible to apply (all such exams shall be treated at par) enabling the candidate to appear for GD-PI process directly.

Candidates appearing for the final year degree examination up to June 2015 can also apply. Such candidates, whose final year degree result is not declared at the time of admission will be admitted provisionally after submitting a bonafide certificate from the Head of the Institution stating that he /she is a regular student. The admission of such a candidate will be confirmed only if he/she provides a proof of passing the final year degree examination with minimum 50% marks by 31 August, 2015

Rs. 3,50,000/- for two years program

Literary Agent

Executive Producer

Show Runner

Teleplay Writer



Associate Producer/Production

Associate Producer/Post

Production Coordinator

Unit Production Manager/UPM

Production Accountant

Production Assistant

Casting Director

Production Designer

Art Director


Set Designer

Construction Coordinator

Set Decorator

Director of Photography/DP

Camera Operator

Assistant Director

Script Supervisor


Key Grip

Best Boy Grip

Dolly Grip

Prop Master

Costume Designer

Sound Mixer

Boom Operator



Assistant Editor