PGDM in Mass Communication (Journalism)

Mass Communication investigates the role mass media is playing in transferring information to large masses of population. Mass media includes print media like daily newspapers, leaflets, magazines and books along with digital media like television, radio and Internet. Mass communication studies the enormous effect of media on the individuals across masses and the effect it has on their social life.

Journalism, in this sense, refers to the study of the product and production of news. The study of journalism involves looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and smart phones.

Journalism students typically share a passion for writing, an earnest desire to tell honest stories and a fascination with public affairs. More than half of all journalism students choose a second field of study to complement their journalism degree

As Indians begin getting their news from a variety of non-traditional sources, in addition to the newspapers, television and radio broadcasts and magazines that have been at the heart of the major for so many years, journalism programs across the country are adapting to provide students with the tools they will need to become successful writers no matter what the medium.

Course StructureStudents EligibilityFeesCareer Opportunities
Ist year course structure
Trimester I
MC-M101 Principles & Practice of Management
MC-M102 Introduction to modes of comm
MC-M103 Business Communication
MC-M104 Introduction to mass comm
MC-M105 Introduction to PR
MC-M106 Marketing Management– I
Trimester II
MC-M201 Desktop Publishing
MC-M202 Journalistic reporting and editing
MC-M203 Audio visual communication
MC-M204 Operations Management
MC-M205 Language and Soft skills
MC-M206 Organisational Behaviour
Trimester III
MC-M301 Pinciples of Journalism-II
MC-M302 Human Resource Management
MC-M303 Introduction to Advertising-II
MC-M304 Marketing Management– II
MC-M305 Advertising design and principles
MC-M306 Business & Company Laws
IInd year course structure
Trimester IV
MC-MJ401 Business Policy and Stategic Mgmt.
MC-MJ402 Print and Web journalism
MC-MJ403 TV journalism
MC-MJ404 Writing for media and Interviewing Methodology
MC-MJ405 Camera Basics and Video Editing-I
MC-MJ406 Brand Communication and Marketing-I
Trimester V
MC-MJ501 Mangement Control System
MC-MJ502 Principles of Reporting and editing
MC-MJ503 Photo Journalism
MC-MJ504 Media Planning and Media management
MC-MJ505 Camera Basics and Video Editing- II
MC-MJ506 Project (Content Evaluation)
Trimester VI
MC-MJ601 Business ethics and Corporate Governance
MC-MJ602 Entrepreneurship Development & Proj. Mgmt.
MC-MJ603 Press Publishing and business ethics
MC-MJ604 Journalism ethics and laws
MC-MJ605 Documentry Project
MC-MJ606 Project (Submission and viva)
Candidates with minimum 50% marks in graduation (45% for reserved categories) from recognized university and with a valid score in national level entrance tests CAT/ MAT/ XAT/ ATMA/ CMAT are eligible to apply (all such exams shall be treated at par) enabling the candidate to appear for GD-PI process directly.

Candidates appearing for the final year degree examination up to June 2015 can also apply. Such candidates, whose final year degree result is not declared at the time of admission will be admitted provisionally after submitting a bonafide certificate from the Head of the Institution stating that he /she is a regular student. The admission of such a candidate will be confirmed only if he/she provides a proof of passing the final year degree examination with minimum 50% marks by 31 August, 2015

Rs. 3,50,000/- for two years program
      Book Editor,

 

      Content Producer,

 

      Copywriter,

 

      Grant Writer,

 

      News Service Writer,

 

      Newsletter Writer/Editor,

 

      Public Relations Specialist,

 

      Publications Specialist,

 

      Sports Information Director,

 

    Technical Writer